What is Online Marketing and Why your Business needs it?

Yoj L. Carnay
3 min readMar 16, 2022
Online marketing or digital marketing which will benefit your business.
Photo by Roberto Cortese on Unsplash

Online Marketing is a vital two words over the Internet for years. Aside from establishing the image of a business, increasing the sales of the company is always the main goal of a business. To achieve the projected goals, promoting and other marketing strategies are needed to reach its target market and turn into potential customers.

If you are an Entrepreneur or own a business, how do you keep up with the changing trends of the market or of society? This post is specifically for Entrepreneurs who are non-techie or from businesses typically from traditional environment which needs to go digital especially after the pandemic started in early year 2020. The trends is to go way up or “go digital”.

What is Online Marketing?
Online Marketing is marketing strategies for promoting products or services over the Internet (other terms are “online” or web) to reach out to potential customers and convert them in sales leads.

How does it differ from Web Marketing, Digital Marketing, Internet Marketing?
You probably read a lot about these terminologies over the Internet, nowadays, the most common one is Digital Marketing. Well, they are all the same. From the traditional marketing method to bringing it over the Internet or web through digital methods.

Traditional marketing or offline marketing are still effective and should work side by side with online marketing. Examples are creating events, brochures, and other marketing collaterals that creates branding to the business. All these should promote all online marketing channels as well.

Why you need Online Marketing for your Business? (it’s a must or you will be left out by your competitors)
Online marketing is a major factor in increasing your business sales. Here are some important factors why you need it in your business

  • The changing needs of society’s lifestyle create trends for online business. With the emergence of mobile smartphones, a higher percentage of people is doing their search, business, and lifestyle through online.
  • Online Marketing is low cost compared to traditional marketing if you want to take advantage of the free online methods. Paying for campaign ads is an option if your budget permits.
  • Your business becomes global when you put your business over the Internet reaching more potential customers.
  • You put your marketing where your potential customers are spending their time….clue…”online”.. “Internet”.
  • Your competitor is creating an online buzz campaign that you cannot relate and customers are talking about it. Why? Because your business in not online.
  • Reduce manpower cost or redundancy of work as you deliver your company and product information over a company website or other platforms which answers the commonly frequent questions.
  • Improve Operational strategies including customer service because of the available online tools.

Types of Online Marketing
Online Marketing or call it Digital Marketing is a large topic which consists of various types of online marketing strategies. Checkout the list below to give an overview of the digital marketing methods, to elaborate on each is another post to tackle.

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • E-Mail Marketing
  • Content Marketing (includes Website,Blogging,Vlogging and more)
  • Pay-Per-Click
  • Mobile Marketing

Actionable Steps for an Entrepreneur or Business Owner
Decide and take an action for your business before your competitor takes the lead. Taking an action has options depending in your preference and ability to execute.

  • Learn it yourself and do it your way.
  • Hire a qualified digital marketer or utilize your in-house manpower such as if you have a marketing team, ask them to do it.
  • Reduce manpower cost by outsourcing a qualified person or a freelancer/virtual assistant who has the expertise.

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Yoj L. Carnay

Creative Designer II Content Writer II Digital Entrepreneur (owner of simplyojphotosnshop online stores t-shirts,hoodies,leggings linktr.ee/simplyojphotosnshop